Regulatory Strategy

In the last year, the results achieved by the Italian food supplement market have been characterized by an increase in turnover of 6.9%. The market value stands at 2.9 billion euros for a total of 212.2 million packs sold, maintaining a leading position in the European market which overall is worth around 13 billion euros. “BY FEDERSALUS” Even if the European market allows the free movement of goods, including food supplements, the right regulatory approach and an entry strategy in line with Italian regulations is the best thing that foreign companies can do to penetrate a market full of possibilities.